Server-side GTM has become one of the most common topics in our clients' technical discussions. After iOS 17 updates and third-party cookie restrictions, many companies are looking for ways to recover signals they are losing from the Meta Pixel and Google Ads tag side.
Server-side GTM is technically powerful — but it's not right for everyone. Setup and maintenance require resources, and if conversion volume is low, the benefit may not be noticeable. We have identified criteria that let us say whether a client has reason to invest.
For the other half — those with high traffic volume and dependency on Meta CAPI or Google Enhanced Conversions — payback time is often less than a month. Better data means better algorithm training, which means lower CPM and higher ROAS. In this article we explain the decision framework step by step.
Full article coming soon.