Marketing Hackers / 2026 edition
No 042 / summer season
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Marketing Hackers/Website Development/Landing Page Development: Making Your Ad Budget Deliver ConversionsLasāmais laiks · 6 min
Service No 22 — Landing page development

Landing Page Development: Making Your Ad Budget Deliver Conversions

Google or Facebook ads only deliver results when they lead to a purposefully designed landing page, not to the main website. On average, 3.35% of visitors convert on a specially designed landing page. If you direct ads to the main page, conversions drop by 40-60%.

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+340%
Average ROI uplift for clients on mature projects
23×
Peak ROAS e-com Google Shopping BF 2024
10+
Years of experience in digital marketing
↳ Definition § 01.00 / Manifesto
Service description.
§ 02What the service includes

Nine actions — from audit to architecture.

Monthly cycleSprint planning
D · 01

A/B Testing: The Foundation of Conversion Optimization

We don't build a landing page and forget about it. We test version A and B across a 50/50 traffic split, measure conversions, and continue with the winning version. Typically, conversions increase by 20-30% over 3-4 testing cycles.

D · 02

How Much Does a Landing Page Cost?

Landing page development: from 1,500 EUR per page. Includes design, optimization, development, and 2 rounds of revisions. Landing page package (3-5 pages): from 3,500 EUR. Includes a unified design system, campaign support, 3 rounds of revisions, and an initial A/B testing version.

D · 03

Start with Landing Page Development

One of our clients in IT services achieved a 2.8% conversion rate after the first month. Get in touch with us about campaign optimization.

§ 03Technique inventory

Techniques we use every day.

~40 techniquesUpdated Q2 / 2026
  • Compelling Headline and Social Proof
  • Clear CTA and Conversion Form
  • Page Speed
§ 05Engagement levels

Three ways to start.

Monthly formatNo long-term contracts
Package · 01 / Start

Audit + plan

€1 200/ one-time

Initial audit, priority calendar, KPI definition.

  • 40+ page audit
  • 6-month roadmap
  • KPI tree
Package · 02 / Recommended

Full execution

€2 400/ mo.

Monthly cycle — strategy, execution, reports.

  • Everything from Audit
  • Monthly reports
  • Dedicated strategist
Package · 03 / Scale

Enterprise

€5 000/ mo. start

For large projects — dedicated dev, multi-language, weekly calls.

  • Dedicated dev
  • Multi-language (LV/EN/RU)
  • Weekly standup
§ 06Related services

SEO works best in composition.

3 closely relatedservices
— Service 01Conversion OptimizationSystematic conversion path analysis and improvement for more sales.→ Apskatīt— Service 02Google AdsTargeted Google Ads advertising that drives traffic to your landing pages.→ Apskatīt— Service 03Facebook & Instagram AdsSocial media campaigns with precise audience targeting.→ Apskatīt
§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog
Q · 01What is a good conversion rate for a landing page?+
A good conversion rate is 3-5%, but it varies by industry. In e-commerce, the average is 2-3%, in B2B services 5-8%. Well-optimized landing pages can reach 10-15%. We benchmark against the industry average.
Q · 02How does A/B testing work for landing pages?+
We create two versions with one difference (for example, headline, CTA button, or image). Traffic is split 50/50 between versions, and after a statistically significant amount of data (usually 200-500 conversions), we determine the winner. The process repeats, improving conversions by 20-30% over 3-4 cycles.
Q · 03What are the best practices for landing page design?+
Key principles: one clear goal (one CTA action), a compelling headline within the first 3 seconds, social proof (reviews, logos, numbers), minimal navigation (no main menu), mobile optimization, and fast loading (under 2.5 seconds).
Q · 04How much does a single landing page cost?+
A single landing page starts from 1,500 EUR. The price includes design, development, mobile optimization, and 2 rounds of revisions. If you need multiple pages for a campaign, we offer a package from 3,500 EUR for 3-5 pages with a unified design system and A/B testing setup.
Q · 05How many landing pages do I need?+
Each advertising campaign and target audience should have its own landing page. If you're advertising 3 different services or targeting 3 different audiences, you need at least 3 separate pages. Companies with 10-15 landing pages get on average 55% more conversions than those with only 1-5 pages.
Q · 06Should a landing page be separate from the main website?+
Yes, a landing page typically operates separately from the main website. It's not included in the navigation and has minimal exit options to keep visitors focused on conversion. Technically, it sits on the same domain, which maintains SEO authority and user trust.
§ 08Contact
We reply within 24h · 30 min free call

Let's start with a conversation.

30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.

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