Marketing Hackers / 2026 edition
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Marketing Hackers/Industries/E-commerce marketingReading time · 8 min
Industry № 01 — E-commerce

E-commerce marketing that ties clicks to revenue.

We work with Shopify, WooCommerce and custom stores across the Baltics and Scandinavia. SEO, Google Shopping, Meta, TikTok and email automation — all under one ROAS roof.

Book e-com auditView client cases
FOTO · 01Team in Riga / 2025 · project sprint day
Real clients, not
fictional case studies →
M·01 / Peak ROAS23×Black Friday 2024 · Shopping campaign
M·02 / Email ROI36×Klaviyo automated flows on average
M·03 / E-com clients28Active projects
M·04 / Markets9LV, LT, EE, SE, FI, DK, NO, DE, NL
§ 01Why e-commerce needs a separate approach

E-commerce is not universal marketing — just at smaller scale.

Manifesto
§ 01.00
↳ Three differences that change everything

In e-commerce every session is a potential transaction today — not a lead, not an MQL, not brand awareness. That means scale, attribution and automation work differently than in SaaS or B2B.

You compete with businesses that instantly see their price comparison, delivery times and reviews. Your website is a product in itself, not just a sales venue.

Seasonality, inventory, ROAS, AOV, LTV — here all these numbers tell one story, and marketing is just one of its chapters. We work so that the chapters align with the rest.

§ 02Our focus in e-commerce

Six fronts where effort returns the most.

6 disciplines
1 system
F · 01

Google Shopping & Performance Max

Feed quality, attribute engineering, campaign structure, asset groups. Here lies 60% of e-com ROAS.

Merchant CenterPMax
F · 02

Meta Advantage+ Shopping

Catalog ads, dynamic remarketing, creative testing, signal recovery after iOS changes.

CatalogCAPI
F · 03

Klaviyo email flows

Welcome, browse abandonment, cart recovery, post-purchase, win-back. Average 25—40% of e-com revenue.

KlaviyoFlows
F · 04

Product page CRO

Page structure, micro-conversions, reviews, accelerated checkout, mobile-first ergonomics.

HeatmapsA/B
F · 05

Product SEO and category pages

Hub-and-spoke category architecture, faceted nav, schema, AI answer visibility.

PLP SEOSchema
F · 06

Attribution and dashboards

GA4 + server-side events + custom model reflecting the real customer journey, not last-click fiction.

GA4SS-GTM
§ 03Client case study — e-commerce

Real numbers from real stores.

2 excerpts
2024—2025
Case · 01 / ScandinaviaShopify · 3 markets

From 0.4× to 4× ROAS in four months.

A Scandinavian furniture store on Shopify launched sales in LV, SE and FI markets. Initial campaigns burned budgets — wrong structure, weak feed, misattribution. We restructured Google Shopping, implemented server-side GA4 and built Klaviyo flows.

10×ROAS growth
+312%Purchase volume
€148Avg order (+19%)
Period · 4 mo. / start → finish→ Request full PDF
Case · 02 / LatviaWooCommerce · D2C

Black Friday — double budget, same ROAS.

A Latvian D2C brand wanted to invest aggressively during the season peak but feared marginal ROAS decline. We built a funnel model by segment, created 14 new creative variants and changed the bid strategy 3× in one month.

23×Peak ROAS BF
2×Media budget
+184%Revenue YoY
Period · Nov—Dec 2024→ Request full PDF
§ 04Tool stack

Platforms we manage every day.

~18 tools
Verified partners
PlatformShopify
PlatformWooCommerce
HeadlessNEXT · SANITY
AdsGoogle Ads
AdsMETA ADS
AdsTikTok Ads
EmailKlaviyo
EmailMAILERLITE
AnalyticsGA4
AnalyticsLOOKER STUDIO
SEOAhrefs
SEOSemrush
CROHOTJAR
CROVWO
AttributionTriple Whale
AttributionNORTHBEAM
Automate.n8n / Make
AIChatGPT · Claude
§ 05Onboarding rhythm

First five weeks — from signing to first data.

5 sprints
5 weeks
— Week 01

Audit and access

GA4, Ads, Shopify, Klaviyo — we check what works and what is misconfigured.

⟶ Audit PDF
— Week 02

Strategy and plan

We configure goals, segments, attribution, channel mix and creative approach.

⟶ Roadmap + KPIs
— Week 03

Technical implementation

Server-side events, feed fixes, email integrations, dashboards.

⟶ Stack readiness
— Week 04

Campaign launch

First Shopping + Meta + TikTok set. Klaviyo flows go live.

⟶ Live status
— Week 05

First report

You have real data, not promises. From here — monthly cycle and continuous testing.

⟶ Review call
§ 06Other industries

We also work beyond e-commerce.

3 industries
+ we adapt
— Industry 02B2B marketingLinkedIn, content marketing, ABM, MQL→SQL attribution, long sales cycle.→ Apskatīt— Industry 03Local businessesLocal SEO, GBP, Google Maps ads, review strategy for regions.→ Apskatīt— Industry 04SaaS marketingProduct-led growth, freemium funnel, churn reduction, expansion revenue.→ Apskatīt
§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog
Q · 01How to start e-commerce marketing if my store is new?+
Start with Google Shopping and basic SEO optimization, as these channels attract buyers with high purchase intent. In parallel, set up email automation (abandoned cart reminders, post-purchase sequences). In the first month, focus on the 10-20 most popular products rather than the entire catalog.
Q · 02How to allocate the marketing budget across channels?+
Initially, it is recommended to allocate 50% of the budget to Google Shopping/Search, 25% to social media advertising, and 25% to email marketing and SEO. After 3 months, analyze the ROAS for each channel and reallocate the budget in favor of the most effective ones. In the Latvian market, Google usually delivers the highest immediate return.
Q · 03Which channels are most effective for e-commerce in Latvia?+
Google Shopping and Google Search ads deliver the highest conversion, as they attract users with purchase intent. Facebook and Instagram are effective for brand awareness and retargeting. Email delivers the highest long-term ROI: an average of 42 EUR for every 1 EUR invested.
Q · 04SEO or paid advertising: which is better for e-commerce?+
Both have their role. Paid advertising (Google Ads, Meta) delivers immediate results and is great for new stores. SEO is a long-term investment: results appear after 3-6 months, but organic traffic is free and provides more stable growth. The best approach is a combination of both channels.
Q · 05What is the ROI of email automation for e-commerce?+
Email automation is one of the highest-ROI channels for e-commerce. Abandoned cart reminders recover 10-15% of abandoned purchases, post-purchase sequences increase repeat purchases by 20-25%. Segmented campaigns with personalized offers achieve 3-5x higher conversion than mass mailings.
Q · 06What are the mobile commerce trends in Latvia?+
Mobile commerce in Latvia already accounts for 68% of all e-commerce purchases, and this number grows every year. It is important to ensure fast mobile page loading (LCP under 2.5 seconds), a simplified checkout process, and mobile-friendly payment integration (Apple Pay, Google Pay). Stores with an optimized mobile experience saw a 35% increase in conversion.
§ 07Contact
We reply within 24h · 30 min free call

Your store — the next case study?

30-minute call. We look at your GA4, Ads account and Shopify dashboard and tell you where the levers are — and if there are any worth pulling.

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