Marketing Hackers / 2026 edition
No 042 / summer season
Rīga · 56.95°N 24.10°E
Open for inquiries
Service No 15 — Agentic commerce

Agentic Commerce: Prepare Your Business for the AI Agent Era

2026 is the breakout year for agentic commerce. AI agents (ChatGPT, Google Gemini, Perplexity) are already actively shopping, comparing and making decisions on behalf of users. The question for your business is not "whether" AI agents will impact your sales, but "when" and "to what extent." Marketing Hackers offers agentic commerce optimization services so your business is visible and recommended when AI assistants shop on behalf of your customers.

+340%
Average ROI uplift for clients on mature projects
23×
Peak ROAS e-com Google Shopping BF 2024
10+
Years of experience in digital marketing
↳ Definition § 01.00 / Manifesto
Agentic commerce is a new e-commerce model where AI agents act as intermediaries between the consumer and the brand. Unlike traditional e-commerce, where the person searches, compares and buys on their own, in the agentic commerce model: The user delegates a task to an AI agent — "find me the best wireless earbuds for 100 EUR" or "order a weekly grocery basket for our family." The AI agent autonomously researches…
§ 02What the service includes

Nine actions — from audit to architecture.

Monthly cycleSprint planning
D · 01

Why Agentic Commerce Is Already Affecting Your Business

Consumers are already using AI for shopping · Data quality becomes brand value · New standards and protocols · Trust remains a barrier

D · 02

Our Agentic Commerce Services

Product Data Optimization for AI Systems · AI Crawler Accessibility Optimization · Protocol Integration · Agentic Commerce Strategy

D · 03

Who Needs Agentic Commerce Optimization?

E-commerce businesses: if you sell products online, AI agent optimization is mandatory. Products that AI cannot find or interpret simply do not exist in the agentic commerce ecosystem. B2B service providers: business buyers increasingly use AI assistants for research and supplier comparison.

D · 04

Agentic Commerce Readiness Assessment

We offer a free initial assessment of your business's agentic commerce readiness: Is your data structured and AI-readable? Can AI crawlers access your content? Do your products appear in AI platform responses? What are the priority steps for your business? This is not a theoretical service.

§ 03Technique inventory

Techniques we use every day.

~40 techniquesUpdated Q2 / 2026
  • Consumers are already using AI for shopping
  • Data quality becomes brand value
  • New standards and protocols
  • Trust remains a barrier
  • Product Data Optimization for AI Systems
  • AI Crawler Accessibility Optimization
  • Protocol Integration
  • Agentic Commerce Strategy
§ 05Engagement levels

Three ways to start.

Monthly formatNo long-term contracts
Package · 01 / Start

Audit + plan

€1 200/ one-time

Initial audit, priority calendar, KPI definition.

  • 40+ page audit
  • 6-month roadmap
  • KPI tree
Package · 03 / Scale

Enterprise

€5 000/ mo. start

For large projects — dedicated dev, multi-language, weekly calls.

  • Dedicated dev
  • Multi-language (LV/EN/RU)
  • Weekly standup
§ 06Related services

SEO works best in composition.

3 closely relatedservices
§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog
Q · 01What is agentic commerce and how does it affect my business?+
Agentic commerce is an e-commerce model where AI agents act as intermediaries between the consumer and the brand: searching, comparing and making decisions on behalf of users. In 2026, online shoppers are already actively using ChatGPT, Gemini and Perplexity for shopping decisions.
Q · 02Is my online store ready for agentic commerce?+
We offer a free initial assessment: whether your data is structured and AI-readable, whether AI crawlers can access your content, whether your products appear in AI platform responses. Concrete results within 48 hours with no obligations.
Q · 03What are MCP and UCP protocols?+
MCP (Model Context Protocol) is a protocol developed by Anthropic that allows AI agents to securely access business data. UCP (Universal Commerce Protocol) is Google's new open standard for agentic commerce transactions. Both create infrastructure for the future AI commerce ecosystem.
Q · 04Which businesses need agentic commerce optimization the most?+
It is most relevant for e-commerce businesses (products AI cannot find don't exist in this ecosystem), B2B service providers (business buyers increasingly use AI for research) and local businesses (restaurants, hotels, service providers), which often fall into 'help me find' type requests.
Q · 05How do AI agents influence the purchase decision process?+
The biggest behavioral shift in 2026 is happening in the middle of the funnel, the 'help me figure it out' stage. AI agents are taking over comparison, evaluation and planning, accelerating the path from intent to action. However, 89% of buyers still verify information before a purchase, so building trust remains important.
§ 08Contact
We reply within 24h · 30 min free call

Let's start with a conversation.

30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.