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What Our SEO Services Include
Technical SEO Audit
The technical foundation determines how well search engines can find, index, and understand your content. Our audit covers:
Core Web Vitals optimization: page load speed, visual stability, and interactivity metrics that directly affect rankings. Crawl budget efficiency: ensuring Googlebot and AI crawlers don't waste time on non-essential pages. Structured data (schema markup) implementation: FAQ, Product, Service, LocalBusiness, and other schemas that help AI systems interpret your content. Mobile optimization: Google has been using mobile-first indexing for years, and in 2026 mobile traffic in Latvia exceeds 70%. Internal link structure: a logical hierarchy that helps both users and search engines navigate your content.
Content Strategy and Creation
Every piece of content is crafted with a specific purpose within the search funnel:
Informational content: blog posts, guides, and FAQ pages that attract users in the research phase and build topical authority. AI search engines assign higher value to content with comprehensive, original answers.
Commercial content: service and product pages optimized for purchase-intent keywords. Structured with clear H2/H3 headings that make it easier for AI systems to interpret the content.
Local content: targeted at geographic searches ("SEO in Riga", "marketing agency in Latvia"), integrated with Google Business Profile optimization.
Link Building
External links remain one of the most important ranking factors. We focus on acquiring high-quality, niche-relevant links:
Digital PR: original research and data that attract media attention and links. Industry partnerships: collaborations with Latvian business and technology portals. Content marketing: valuable content (research, tools, calculators) that earns references from other websites. We never buy links or use PBN networks. Only methods that deliver long-term results without Google penalty risks.
GEO — Generative Engine Optimization
In 2026, ranking on Google's first page isn't enough. Your brand needs to be cited in AI answers. GEO focuses on:
AI crawler accessibility: many businesses unknowingly block AI bots in their robots.txt. We ensure your content is readable by Google, OpenAI, and Anthropic crawlers.
Content structure optimization: AI systems evaluate the relevance of the first 200 words. Each page's introduction directly answers the main search query.
Authority signal strengthening: AI search engines favor third-party sources, reviews, and expert opinions. We help build these signals.
Question-format headings: headings phrased as questions (e.g., "How much does SEO optimization cost in Latvia?") get cited more often in AI answers.