Marketing Hackers

Google Ads That Deliver a Return on Every Euro Invested

Google Ads is the fastest way to appear in front of potential customers at the exact moment they are searching for your product or service. But "running ads" and "profiting from ads" are two entirely different things. Marketing Hackers manages Google Ads campaigns with a single goal: maximum return on every euro invested.

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Why Google Ads in 2026

Google still dominates the search market in Latvia with a 95%+ market share. Even with the rise of AI search engines, the core advantage of Google Ads remains the same: your ads appear at the exact moment a user has active intent. This audience is already searching. You just need to be visible. In 2026, the Google Ads ecosystem has become more complex. Performance Max campaigns use AI to optimise ads across all Google channels. Broad match keywords have become smarter but require more skilful management. AI-generated ad variants demand human oversight to ensure quality. That is exactly why agency expertise is more essential than ever.
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Our Google Ads Services

Google Search Ads

Text ads in search results. Still the most effective PPC format for generating sales. We manage: Keyword research and selection, including long-tail keywords with high conversion potential and lower CPC. Negative keyword management that systematically excludes unwanted searches and saves budget. Ad copy creation and testing with multiple headline and description variants. Responsive Search Ads optimisation driven by data, not guesswork. Bid strategy optimisation: Target CPA, Target ROAS or manual management depending on campaign goals and data volume.

Google Shopping Ads

For e-commerce businesses, Shopping campaigns are an essential component. Product ads with images, prices and titles appear directly in search results. We optimise product feeds: titles, descriptions, categories, image quality and price competitiveness. A properly prepared product feed is the difference between an ad that converts and an ad that burns budget.

Google Display Ads

Banner ads across the Google partner network, effective for brand awareness and remarketing campaigns. We build targeted Display campaigns with: Precise audience targeting: interests, behavioural signals, custom audiences and lookalike audiences. Remarketing: reminders for users who have already visited your site but did not convert. Banners that capture attention among thousands of other ads.

YouTube Ads

Video advertising on YouTube, the second largest search engine in the world. Skippable in-stream, bumper ads and discovery formats for various campaign objectives.

Performance Max Campaigns

Google's latest AI-driven campaign format that automatically distributes ads across Search, Shopping, Display, YouTube, Discover and Gmail. We provide: High-quality signal input: audience signals, creative assets and conversion data that steer AI in the right direction. Human oversight: regular analysis to ensure AI is optimising for the right goals, not just low-value conversions. Asset group optimisation: the right set of creatives for each audience segment.

Book a free consultation. We will evaluate how Google Ads can help your business grow.

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How We Manage Campaigns

Setup and structure. Campaign structure reflects your business logic, ensures better data granularity and simpler optimisation. Conversion tracking. Before the first euro is spent, we make sure all conversion events are correctly set up: enhanced conversions, offline conversion import and value assignment for different conversion types. Weekly optimisation: bid adjustments, keyword management, ad copy updates, negative keyword additions. This is not a "set it and forget it" service. Monthly reports with key metrics: CTR, CPC, conversions, conversion rate, ROAS, CPA. Numbers with context and next steps.
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Most Common Google Ads Mistakes

We regularly see businesses managing Google Ads on their own making mistakes that destroy their budget: Broad match keywords without negatives. Budget drains into irrelevant searches. No conversion tracking, making it impossible to know which clicks actually bring value. One campaign for everything, with no structure to optimise individual segments. Ignored mobile experience: the ad leads to a page that is unusable on mobile.
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How Much Does Google Ads Management Cost?

Our management fee starts from 1,500 EUR per month or 12% of the ad budget. We recommend a minimum Google Ads budget of 3,000 EUR per month to gather enough data for effective optimisation and ensure a stable ROAS. A free initial audit will reveal opportunities in your existing campaigns or help assess potential if you have not yet started with Google Ads.
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Start Earning from Google This Month

Unlike SEO, which takes time, Google Ads can start generating enquiries within the first week.

Frequently asked questions

Ready to grow?

Book a free 30-minute call. We'll look at your current setup and show you what's worth fixing first.

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Contact info

No obligation. We respond within 24 hours.

Google Ads in Latvia | PPC Management — Marketing Hackers