Google Search Ads
Text ads in search results. Still the most effective PPC format for generating sales. We manage:
Keyword research and selection, including long-tail keywords with high conversion potential and lower CPC. Negative keyword management that systematically excludes unwanted searches and saves budget. Ad copy creation and testing with multiple headline and description variants. Responsive Search Ads optimisation driven by data, not guesswork. Bid strategy optimisation: Target CPA, Target ROAS or manual management depending on campaign goals and data volume.
Google Shopping Ads
For e-commerce businesses, Shopping campaigns are an essential component. Product ads with images, prices and titles appear directly in search results.
We optimise product feeds: titles, descriptions, categories, image quality and price competitiveness. A properly prepared product feed is the difference between an ad that converts and an ad that burns budget.
Google Display Ads
Banner ads across the Google partner network, effective for brand awareness and remarketing campaigns. We build targeted Display campaigns with:
Precise audience targeting: interests, behavioural signals, custom audiences and lookalike audiences. Remarketing: reminders for users who have already visited your site but did not convert. Banners that capture attention among thousands of other ads.
YouTube Ads
Video advertising on YouTube, the second largest search engine in the world. Skippable in-stream, bumper ads and discovery formats for various campaign objectives.
Performance Max Campaigns
Google's latest AI-driven campaign format that automatically distributes ads across Search, Shopping, Display, YouTube, Discover and Gmail. We provide:
High-quality signal input: audience signals, creative assets and conversion data that steer AI in the right direction. Human oversight: regular analysis to ensure AI is optimising for the right goals, not just low-value conversions. Asset group optimisation: the right set of creatives for each audience segment.
