Marketing Hackers / 2026 edition
No 042 / summer season
Rīga · 56.95°N 24.10°E
Open for inquiries
Service No 01 — Google Ads

Google Ads That Deliver a Return on Every Euro Invested

Google Ads is the fastest way to appear in front of potential customers at the exact moment they are searching for your product or service. But "running ads" and "profiting from ads" are two entirely different things. Marketing Hackers manages Google Ads campaigns with a single goal: maximum return on every euro invested.

+340%
Average ROI uplift for clients on mature projects
23×
Peak ROAS e-com Google Shopping BF 2024
10+
Years of experience in digital marketing
↳ Definition § 01.00 / Manifesto
Google still dominates the search market in Latvia with a 95%+ market share. Even with the rise of AI search engines, the core advantage of Google Ads remains the same: your ads appear at the exact moment a user has active intent. This audience is already searching. You just need to be visible. In 2026, the Google Ads ecosystem has become more complex.
§ 02What the service includes

Nine actions — from audit to architecture.

Monthly cycleSprint planning
D · 01

Our Google Ads Services

Google Search Ads · Google Shopping Ads · Google Display Ads · YouTube Ads · Performance Max Campaigns

D · 02

How We Manage Campaigns

Setup and structure. Campaign structure reflects your business logic, ensures better data granularity and simpler optimisation. Conversion tracking. Before the first euro is spent, we make sure all conversion events are correctly set up: enhanced conversions, offline conversion import and value assignment for…

D · 03

Most Common Google Ads Mistakes

We regularly see businesses managing Google Ads on their own making mistakes that destroy their budget: Broad match keywords without negatives. Budget drains into irrelevant searches. No conversion tracking, making it impossible to know which clicks actually bring value.

D · 04

How Much Does Google Ads Management Cost?

Our management fee starts from 1,500 EUR per month or 12% of the ad budget. We recommend a minimum Google Ads budget of 3,000 EUR per month to gather enough data for effective optimisation and ensure a stable ROAS.

D · 05

Start Earning from Google This Month

Unlike SEO, which takes time, Google Ads can start generating enquiries within the first week.

§ 03Technique inventory

Techniques we use every day.

~40 techniquesUpdated Q2 / 2026
  • Google Search Ads
  • Google Shopping Ads
  • Google Display Ads
  • YouTube Ads
  • Performance Max Campaigns
§ 05Engagement levels

Three ways to start.

Monthly formatNo long-term contracts
Package · 01 / Start

Audit + plan

€1 200/ one-time

Initial audit, priority calendar, KPI definition.

  • 40+ page audit
  • 6-month roadmap
  • KPI tree
Package · 03 / Scale

Enterprise

€5 000/ mo. start

For large projects — dedicated dev, multi-language, weekly calls.

  • Dedicated dev
  • Multi-language (LV/EN/RU)
  • Weekly standup
§ 06Related services

SEO works best in composition.

3 closely relatedservices
§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog
Q · 01How much does Google Ads management cost in Latvia?+
Our management fee starts from 1,500 EUR per month or 12% of the ad budget. We recommend a minimum ad budget of 3,000 EUR per month to gather enough data for effective optimisation and ensure a stable ROAS.
Q · 02How quickly does Google Ads start delivering results?+
Unlike SEO, Google Ads can start generating enquiries within the first week after campaign launch. During the first month, we focus on data collection and optimisation, and campaigns typically reach a stable ROAS within 2-3 months.
Q · 03What are Performance Max campaigns and are they effective?+
Performance Max is a Google AI-driven campaign format that automatically distributes ads across Search, Shopping, Display, YouTube, Discover and Gmail. It is effective when it receives quality signals — audience data, strong creatives and properly set up conversion tracking. Without expert management, AI may optimise for the wrong goals.
Q · 04Why is my Google Ads campaign not delivering results?+
The most common reasons are: broad match keywords without negatives (budget drains into irrelevant searches), no conversion tracking, one campaign for everything with no structure, or a poor mobile experience on the landing page. We offer a free audit that identifies specific issues.
Q · 05Is Google Ads suitable for small businesses with a limited budget?+
Yes, Google Ads works well even with smaller budgets if the campaign is properly structured. With an ad budget of 500 EUR per month, you can effectively target narrower, high-intent keywords with lower CPC. The key is precise conversion tracking and regular negative keyword management so that every euro is spent efficiently.
§ 08Contact
We reply within 24h · 30 min free call

Let's start with a conversation.

30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.