Marketing Hackers / 2026 edition
No 042 / summer season
Rīga · 56.95°N 24.10°E
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Marketing Hackers/Services/Facebook & Instagram Ads That Turn Scrolling into SalesLasāmais laiks · 6 min
Service No 02 — Meta paid social

Facebook & Instagram Ads That Turn Scrolling into Sales

In Latvia, Facebook and Instagram remain the dominant social media platforms with over 1 million active users. Your target audience is scrolling their feeds right now. The question is whether they will see your offer. Marketing Hackers builds Meta Ads campaigns that guide potential customers through the entire purchase funnel, from first contact to sale and repeat purchase.

Book a callSee pricing
+340%
Average ROI uplift for clients on mature projects
23×
Peak ROAS e-com Google Shopping BF 2024
10+
Years of experience in digital marketing
↳ Definition § 01.00 / Manifesto
Despite the rise of TikTok and the emergence of AI platforms, the Meta ads ecosystem in 2026 is stronger than it was a couple of years ago. The reasons are technological: Advantage+ campaigns. Meta's AI optimisation has reached a level where the algorithm often outperforms manual targeting when it receives the right creative signals and sufficient data volume. Improved conversion tracking.
§ 02What the service includes

Nine actions — from audit to architecture.

Monthly cycleSprint planning
D · 01

Our Meta Ads Service Offering

Full-Funnel Campaigns · Creative Development · Audience Strategy · E-commerce Campaigns

D · 02

How We Optimise Campaigns

Every week we analyse and adjust: Creative performance. Which visuals and copy deliver the best results? Low-performing variants are replaced; top performers are scaled. Audience effectiveness. Which segments convert most efficiently? Budget is reallocated to the winners. Funnel flow. Where does the audience drop off?

D · 03

Most Common Mistakes in Facebook Advertising

We see these mistakes again and again: Ads at only one funnel stage, for example, only conversion campaigns without awareness. The algorithm cannot optimise without sufficient data volume. Creative fatigue: the same visuals for months on end. The audience stops responding and CPA rises.

D · 04

Pricing and Budget Recommendations

Our management fee starts from 1,500 EUR per month or 12% of the ad budget. We recommend a minimum ad budget of 3,000 EUR per month to gather enough conversion data for effective AI optimisation (at least 50 conversions per week is the ideal target).

D · 05

Start Growing on Social Media

§ 03Technique inventory

Techniques we use every day.

~40 techniquesUpdated Q2 / 2026
  • Full-Funnel Campaigns
  • Creative Development
  • Audience Strategy
  • E-commerce Campaigns
§ 05Engagement levels

Three ways to start.

Monthly formatNo long-term contracts
Package · 01 / Start

Audit + plan

€1 200/ one-time

Initial audit, priority calendar, KPI definition.

  • 40+ page audit
  • 6-month roadmap
  • KPI tree
Package · 02 / Recommended

Full execution

€2 400/ mo.

Monthly cycle — strategy, execution, reports.

  • Everything from Audit
  • Monthly reports
  • Dedicated strategist
Package · 03 / Scale

Enterprise

€5 000/ mo. start

For large projects — dedicated dev, multi-language, weekly calls.

  • Dedicated dev
  • Multi-language (LV/EN/RU)
  • Weekly standup
§ 06Related services

SEO works best in composition.

3 closely relatedservices
— Service 01TikTok AdsAd campaigns on TikTok. Short-form video formats that reach younger audiences with high engagement.→ Apskatīt— Service 02Google AdsGoogle Ads campaign creation and management: Search, Shopping, Display and YouTube advertising focused on ROAS.→ Apskatīt— Service 03Conversion OptimisationLanding page and purchase journey optimisation to increase conversion rates and reduce CPA.→ Apskatīt
§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog
Q · 01How much does Facebook and Instagram advertising cost in Latvia?+
Our management fee starts from 1,500 EUR per month or 12% of the ad budget. We recommend a minimum ad budget of 3,000 EUR per month to gather enough conversion data for effective AI optimisation. For smaller budgets, we adapt the strategy with a narrower funnel.
Q · 02Is Facebook advertising still effective in 2026?+
Yes. The Meta ads ecosystem in 2026 is stronger than a couple of years ago: Advantage+ campaigns, improved Conversions API tracking and cross-platform reach across Facebook, Instagram, Messenger and Audience Network. With the right strategy, Meta Ads still deliver one of the highest ROAS figures.
Q · 03How often should ad creatives be refreshed?+
Ideally, new creatives should be tested every 2-4 weeks. Creative fatigue is one of the most common reasons campaign performance declines. We ensure a continuous rotation of creatives and A/B testing.
Q · 04What is the Conversions API and why is it important?+
Conversions API (CAPI) is a server-side conversion tracking solution that complements Meta Pixel. After iOS privacy changes, CAPI is essential because without it you lose 20-30% of conversion data and the algorithm optimises blindly. We set up CAPI for all clients as standard.
Q · 05How do Advantage+ campaigns work and are they better than manual targeting?+
Advantage+ campaigns use Meta AI to automatically find the most effective audiences and placements. With sufficient data volume (50+ conversions per week), they often outperform manual targeting by 15-30%. However, they require quality creative signals and human oversight to ensure AI is optimising for the right goals.
§ 08Contact
We reply within 24h · 30 min free call

Let's start with a conversation.

30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.

Book a callSee pricing