Marketing Hackers

Google Analytics 4 Setup: Accurate Data for Marketing Decisions

Without proper GA4 setup, you don't know which marketing channels are working and can't optimize your budget. Businesses with a proper GA4 setup see 35-40% better marketing ROI and 50% more accurate conversion attribution.

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GA4 Setup: Step by Step

GA4 Account Creation and Properties

We create a GA4 account with the correct settings: time zone (Europe/Riga), currency (EUR), industry category. We add the website code through Google Tag Manager (recommended) or direct GA4 code.

Google Tag Manager Configuration

GTM lets you add tags without changing code on the website. We set up form submission tracking, video view tracking, button click tracking and e-commerce events (Add to Cart, Purchase).

Conversion Tracking

We define conversion events: form submission, purchase, registration, email subscription. We assign conversion values (purchase = EUR amount, lead = 10 EUR). GA4 calculates Conversions Value automatically.
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Custom Reports and Dashboards

We create custom reports: a channel performance table (organic, CPC, direct, social), a real-time monitoring dashboard and a conversion measurement panel. Everything in a single screen view.

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Server-Side Tracking

Modern browsers and iOS 14+ block some browser-sent data. Server-side tracking sends data directly from your server to Google and other platforms. Result: more accurate data collection. We set up the Google Cloud project, GTM Server container and API integration with your system.
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How Much Does GA4 Setup Cost?

Basic GA4 setup: 1,500 EUR. Google Tag Manager configuration: 1,500 EUR. Conversions and dashboards: 1,000 EUR. Server-side tracking: 2,000 EUR. Full comprehensive GA4 setup: 2,500-4,000 EUR. Monthly monitoring and optimization: 800 EUR/month.
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Get Started with GA4

We offer 1 free hour for a GA4 audit, free recommendations on opportunities and benchmarks for your industry.

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Ready to grow?

Book a free 30-minute call. We'll look at your current setup and show you what's worth fixing first.

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GA4 Configuration | Analytics Setup — Marketing Hackers