Service No 06 — Remarketing
Remarketing: Bringing Back the Visitors Who Left
95-99% of your website visitors do not buy on their first visit. They browse, research, compare and leave. Remarketing is a strategy where ads follow them and remind them of your offer. The conversion rate is 10-20x higher than for cold contacts.
+340%
Average ROI uplift
for clients on mature projects
23×
Peak ROAS
e-com Google Shopping BF 2024
10+
Years of experience
in digital marketing
↳ Definition
§ 01.00 / Manifesto
1. Pixel installation. Google Analytics 4 and Meta Pixel JavaScript code is installed on your website, tracking every visitor. 2. Audience segmentation. We create different groups: website visitors, category viewers, cart abandoners, previous buyers. 3. Personalised ads follow visitors across the internet through Google Display Network and Meta Audience Network.
§ 02What the service includes
Nine actions — from audit to architecture.
D · 01
Remarketing Channels and Formats
Google Display Remarketing · Meta Pixel Remarketing (Facebook & Instagram) · Dynamic E-commerce Remarketing
D · 02
Remarketing Budget and ROI
Remarketing is one of the most cost-effective channels. CPC is typically 2-3x lower than in regular search. Remarketing campaign management starts from 1,200 EUR per month. Average ROI is 300-500%.
D · 03
Start with Remarketing
If your website does not convert 100% of visitors (and no website does), remarketing recovers those 95% of people. Get in touch.
§ 03Technique inventory
Techniques we use every day.
- Google Display Remarketing
- Meta Pixel Remarketing (Facebook & Instagram)
- Dynamic E-commerce Remarketing
§ 05Engagement levels
Three ways to start.
Audit + plan
€1 200/ one-time
Initial audit, priority calendar, KPI definition.
- 40+ page audit
- 6-month roadmap
- KPI tree
Full execution
€2 400/ mo.
Monthly cycle — strategy, execution, reports.
- Everything from Audit
- Monthly reports
- Dedicated strategist
Enterprise
€5 000/ mo. start
For large projects — dedicated dev, multi-language, weekly calls.
- Dedicated dev
- Multi-language (LV/EN/RU)
- Weekly standup
§ 06Related services
SEO works best in composition.
§ 07Frequently asked questions
What clients ask most often.
Q · 01What is remarketing and how does it differ from regular advertising?+
Remarketing shows ads to people who have already visited your website or taken a specific action. Unlike regular advertising that targets new audiences, remarketing works with 'warm' contacts. The conversion rate is 3-5x higher and CPC is typically 2-3 times lower.
Q · 02What remarketing audiences can be created?+
The most popular audiences are: all website visitors (last 30-180 days), specific product category viewers, cart abandoners (highest conversion rate — up to 26%), previous buyers (upsell/cross-sell) and form non-completers. The more precise the segmentation, the more personalised the message and the higher the effectiveness.
Q · 03How long do remarketing cookies track a user?+
Standard remarketing cookie duration is 30-540 days depending on the platform and settings. Google Ads default is 30 days, Meta — 180 days. The optimal duration depends on the purchase cycle — fast-moving consumer goods 7-30 days, more expensive products 60-90 days. We tailor the duration to your business specifics.
Q · 04Is remarketing compatible with GDPR requirements?+
Yes, but proper setup is required. Your website must have a cookie consent banner with a clear consent mechanism. Remarketing pixels must only activate after user consent. We set up Google Consent Mode v2 and Meta Conversions API, which ensure both GDPR compliance and data quality.
Q · 05How much does remarketing cost in Latvia?+
Remarketing campaign management starts from 1,200 EUR per month. The recommended ad budget is 500-2,000 EUR per month depending on company size. CPC in remarketing ads averages 0.10-0.30 EUR — significantly lower than in regular search (0.30-1.50 EUR). ROI is typically 300-500%.
Q · 06Can Google and Meta remarketing be combined in one strategy?+
Yes, and that is our recommended approach. Cross-platform remarketing ensures your ads follow visitors across both the Google Display network and Facebook and Instagram feeds. It increases touchpoints by 60-80% and reduces time to conversion. We coordinate messaging across both platforms to avoid audience fatigue.
Q · 07How quickly does remarketing start delivering results?+
Remarketing campaigns start working immediately after launch, but the first 7-14 days are spent building the audience. Stable conversions typically begin after 2-3 weeks once audience segments reach sufficient volume. First month results show which segments convert better, and the second month is already full optimisation.
§ 08Contact
We reply within 24h · 30 min free call
Let's start with a conversation.
30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.