Question 1

What is remarketing and how does it differ from regular advertising?

Accepted Answer

Remarketing shows ads to people who have already visited your website or taken a specific action. Unlike regular advertising that targets new audiences, remarketing works with 'warm' contacts. The conversion rate is 3-5x higher and CPC is typically 2-3 times lower.

Question 2

What remarketing audiences can be created?

Accepted Answer

The most popular audiences are: all website visitors (last 30-180 days), specific product category viewers, cart abandoners (highest conversion rate — up to 26%), previous buyers (upsell/cross-sell) and form non-completers. The more precise the segmentation, the more personalised the message and the higher the effectiveness.

Question 3

How long do remarketing cookies track a user?

Accepted Answer

Standard remarketing cookie duration is 30-540 days depending on the platform and settings. Google Ads default is 30 days, Meta — 180 days. The optimal duration depends on the purchase cycle — fast-moving consumer goods 7-30 days, more expensive products 60-90 days. We tailor the duration to your business specifics.

Question 4

Is remarketing compatible with GDPR requirements?

Accepted Answer

Yes, but proper setup is required. Your website must have a cookie consent banner with a clear consent mechanism. Remarketing pixels must only activate after user consent. We set up Google Consent Mode v2 and Meta Conversions API, which ensure both GDPR compliance and data quality.

Question 5

How much does remarketing cost in Latvia?

Accepted Answer

Remarketing campaign management starts from 1,200 EUR per month. The recommended ad budget is 500-2,000 EUR per month depending on company size. CPC in remarketing ads averages 0.10-0.30 EUR — significantly lower than in regular search (0.30-1.50 EUR). ROI is typically 300-500%.

Question 6

Can Google and Meta remarketing be combined in one strategy?

Accepted Answer

Yes, and that is our recommended approach. Cross-platform remarketing ensures your ads follow visitors across both the Google Display network and Facebook and Instagram feeds. It increases touchpoints by 60-80% and reduces time to conversion. We coordinate messaging across both platforms to avoid audience fatigue.

Question 7

How quickly does remarketing start delivering results?

Accepted Answer

Remarketing campaigns start working immediately after launch, but the first 7-14 days are spent building the audience. Stable conversions typically begin after 2-3 weeks once audience segments reach sufficient volume. First month results show which segments convert better, and the second month is already full optimisation.

Remarketing: Bringing Back the Visitors Who Left

How Remarketing Works

Remarketing Channels and Formats

Google Display Remarketing

Meta Pixel Remarketing (Facebook & Instagram)

Dynamic E-commerce Remarketing

Remarketing Budget and ROI

Start with Remarketing

Frequently asked questions

Related services

Google Ads

Email Marketing

Conversion Optimisation

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