1. Research and Strategy
Before we start drawing, we talk to you: what is your company's purpose, who are your target customers, how do you want to be perceived, who are your competitors, and do you have an existing brand identity.
2. Concept and Brief
We develop 3 distinct logo concepts: a pictorial logo with a separate mark or icon, a wordmark based on the company name, and a combination with text and symbol together. Each concept is fully rendered and shown in various color variants.
3. Selection and Refinement
You choose the best concept. Then we refine the shapes and proportions, check how it looks at smaller sizes (favicon, business cards), and ensure a single-color version and text-only version.
4. Final and Delivery
We deliver: a complete format set (PNG, PDF, SVG, JPG), color variants (RGB, CMYK, black and white), scale variants and usage guidelines.