Marketing Hackers / 2026 edition
No 042 / summer season
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Marketing Hackers/Brand Development/Logo Design: Your Brand IdentityLasāmais laiks · 6 min
Service No 25 — Logo design

Logo Design: Your Brand Identity

A logo is the first impression people get of your company. 57% of consumers make purchasing decisions based on appearance rather than comparing prices. A good logo works as a marketing tool every single day.

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+340%
Average ROI uplift for clients on mature projects
23×
Peak ROAS e-com Google Shopping BF 2024
10+
Years of experience in digital marketing
↳ Definition § 01.00 / Manifesto
People don't remember names — they remember logos. The brain processes visual information faster than text. A professional logo sets you apart from competitors and builds trust before the first conversation even happens.
§ 02What the service includes

Nine actions — from audit to architecture.

Monthly cycleSprint planning
D · 01

Our Logo Design Process

1. Research and Strategy · 2. Concept and Brief · 3. Selection and Refinement · 4. Final and Delivery

D · 02

Logo Design Packages

Simple logo: 1,200 EUR. Includes a strategy consultation, 3 concepts, 2 rounds of revisions and the final in PNG/PDF formats. Basic logo + brand identity: 2,000 EUR. Additionally includes a color palette, font recommendations and brand guidelines. Full brand identity: 3,500 EUR.

D · 03

Why Choose Us?

We have created logos for more than 200 businesses in Latvia. After the project is completed, the logo fully belongs to you. We focus on simple designs that serve for 10-20 years rather than following short-lived trends.

§ 03Technique inventory

Techniques we use every day.

~40 techniquesUpdated Q2 / 2026
  • 1. Research and Strategy
  • 2. Concept and Brief
  • 3. Selection and Refinement
  • 4. Final and Delivery
§ 05Engagement levels

Three ways to start.

Monthly formatNo long-term contracts
Package · 01 / Start

Audit + plan

€1 200/ one-time

Initial audit, priority calendar, KPI definition.

  • 40+ page audit
  • 6-month roadmap
  • KPI tree
Package · 02 / Recommended

Full execution

€2 400/ mo.

Monthly cycle — strategy, execution, reports.

  • Everything from Audit
  • Monthly reports
  • Dedicated strategist
Package · 03 / Scale

Enterprise

€5 000/ mo. start

For large projects — dedicated dev, multi-language, weekly calls.

  • Dedicated dev
  • Multi-language (LV/EN/RU)
  • Weekly standup
§ 06Related services

SEO works best in composition.

3 closely relatedservices
— Service 01Graphic DesignSocial media visuals, banners and print materials in your brand style.→ Apskatīt— Service 02Website DevelopmentA professional website that visually complements your brand identity.→ Apskatīt— Service 03Brand DevelopmentFull brand strategy, visual identity and brand book creation.→ Apskatīt
§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog
Q · 01How does the logo design process work?+
Logo design starts with strategic research where we analyze your industry, target audience and competitors. Then we create 3 distinct concepts from which you choose the best one. After 2 rounds of revisions, we deliver the final logo in all required formats. On average, the process takes 2-3 weeks.
Q · 02How long does logo design take?+
A simple logo design takes 2-3 weeks from the first consultation to final delivery. A full brand identity with guidelines and additional materials can take 4-6 weeks. Timelines depend on how quickly you provide feedback during revision rounds.
Q · 03In which file formats is the logo delivered?+
We deliver the logo in all required formats: vector files (SVG, AI, EPS) for print and scaling, raster files (PNG with transparent background, JPG) for digital use, and PDF for presentation. We also include color variants: full-color, black and white, and single-color versions.
Q · 04Can you rebrand an existing logo?+
Yes, we offer both logo refreshing (evolution) and complete redesign. During the rebranding process, we analyze the existing logo's strengths and weaknesses, check brand recognition, and create a new concept that either preserves the best elements or offers an entirely new direction. Rebranding starts from 1,500 EUR.
Q · 05How much does logo design cost?+
A simple logo design starts from 1,200 EUR and includes 3 concepts, 2 rounds of revisions and the final in digital formats. A logo with brand identity (color palette, fonts, guidelines) costs 2,000 EUR. Full brand identity with business card and social media design: 3,500 EUR.
Q · 06What are the current logo design trends?+
In 2026, simplicity and versatility dominate. Logos must work equally well in large-scale advertisements and as a 16px favicon. Geometric, minimalist designs with strong typography are popular. However, we always prioritize longevity over trends. A good logo serves for 10-20 years.
Q · 07Do I get full ownership rights to the logo?+
Yes, after the final payment you receive full intellectual property rights to the logo and all related design materials. We retain no rights and do not use your logo without permission. This is clearly stated in the contract.
§ 08Contact
We reply within 24h · 30 min free call

Let's start with a conversation.

30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.

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