Question 1

What YouTube ad formats exist and which is the most effective?

Accepted Answer

The main formats are Skippable In-Stream (can be skipped after 5 sec.), Bumper (6 sec., non-skippable) and Discovery (appears in search and alongside videos). The most effective depends on the goal — Skippable is best for conversions and engagement, Bumper is ideal for brand awareness, Discovery — for search intent.

Question 2

How much does YouTube advertising cost in Latvia?

Accepted Answer

The average cost per view (CPV) for YouTube ads in Latvia is 0.02-0.08 EUR, while CPC is 0.25-1 EUR. We recommend a minimum ad budget of 500 EUR per month. Campaign management starts from 1,500 EUR per month. Initial results are typically visible within 2-4 weeks.

Question 3

Do I need a professional video for YouTube advertising?

Accepted Answer

Not always. Many effective YouTube ads are simple — a product demo, expert on camera or screen-capture format. What matters more is a strong hook in the first 5 seconds and a clear message structure. We help with video concept development and straightforward video production, starting from 200 EUR.

Question 4

How does YouTube advertising differ from Facebook and Instagram ads?

Accepted Answer

YouTube audiences are in a search and content consumption mindset — they are actively watching video. Facebook and Instagram users scroll through their feeds, and ads are an interruption. YouTube's advantage is longer attention span and the ability to tell a more detailed story. The best results come from combining both channels.

Question 5

What targeting options are available for YouTube ads?

Accepted Answer

YouTube offers broad targeting: by demographics, interests, life events, purchase intent, custom audiences (based on search history), remarketing audiences and lookalike audiences. In Latvia, custom intent and remarketing segments are the most effective as they reach people who have already expressed interest.

Question 6

How long should a YouTube ad video be?

Accepted Answer

The optimal length depends on the format: Bumper is exactly 6 seconds, Skippable In-Stream 15-30 seconds for conversions, 60-90 seconds for brand stories. For Discovery ads, videos can be longer, up to 3-5 minutes. The first 5 seconds are decisive — they need to include a hook that retains the viewer.

Question 7

How do you measure the effectiveness of YouTube ads?

Accepted Answer

The key metrics are View Rate, cost per view (CPV), click-through rate (CTR), conversions and ROAS. A good View Rate for Skippable ads is 15-30%. We set up full conversion tracking and provide monthly reports with all metrics and optimisation recommendations.

YouTube Ads: Video Right Where Your Audience Is

YouTube Ad Formats

Skippable In-Stream Ads

Bumper Ads

Discovery Ads

Video Production and YouTube SEO

YouTube Campaign Management and Budget

Start with YouTube Ads

Frequently asked questions

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Remarketing

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