Marketing Hackers / 2026 edition
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Marketing Hackers/Services/Email Marketing: The Channel with the Highest ROI in Digital MarketingLasāmais laiks · 6 min
Service No 11 — Email marketing

Email Marketing: The Channel with the Highest ROI in Digital Marketing

Email is the most effective digital marketing channel by return on investment. On average, every 1 EUR invested in email marketing returns 36 EUR. Neither Google Ads nor social media achieve this ratio. The reason: you communicate with people who have already shown interest in your business. Marketing Hackers builds email marketing systems that work automatically, generate sales, recover abandoned carts and build long-term customer relationships.

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+340%
Average ROI uplift for clients on mature projects
23×
Peak ROAS e-com Google Shopping BF 2024
10+
Years of experience in digital marketing
↳ Definition § 01.00 / Manifesto
Your channel, your audience. Unlike social media and search engines, your email list belongs to you. Algorithm changes, platform policy shifts or ad price increases don't affect your ability to reach subscribers. AI personalization: in 2026, email platforms offer AI-driven real-time personalization. Send time optimization, content variants for different segments and predictive analytics — all automated.
§ 02What the service includes

Nine actions — from audit to architecture.

Monthly cycleSprint planning
D · 01

Our Email Marketing Services

Automated Email Flows · Campaign Creation and Sending · List Building and Segmentation · Deliverability Optimization

D · 02

Platforms We Work With

Klaviyo — the best choice for e-commerce. Deep Shopify integration, powerful segmentation and AI capabilities. Mailchimp — suitable for small and medium businesses with simpler needs. ActiveCampaign — the best choice for B2B and service businesses with more complex automation flows.

D · 03

Email Marketing Metrics

We track and optimize: Open Rate — how many subscribers open your email. The industry average in Latvia is 20-25%. Click Rate — how many click on links. The target is 2.5-4%. Conversion Rate — how many performed the desired action (purchase, sign-up). Revenue per email — how many EUR each send generates.

D · 04

How Much Does Email Marketing Cost?

Automation setup — from 2,000 EUR (one-time fee for a complete automation suite). Monthly campaign management — from 1,200 EUR per month (4-8 campaigns). Full service (automations + campaigns + strategy) — from 2,000 EUR per month. Platform subscription costs are not included and depend on subscriber count.

D · 05

Start Earning from Email

§ 03Technique inventory

Techniques we use every day.

~40 techniquesUpdated Q2 / 2026
  • Automated Email Flows
  • Campaign Creation and Sending
  • List Building and Segmentation
  • Deliverability Optimization
§ 05Engagement levels

Three ways to start.

Monthly formatNo long-term contracts
Package · 01 / Start

Audit + plan

€1 200/ one-time

Initial audit, priority calendar, KPI definition.

  • 40+ page audit
  • 6-month roadmap
  • KPI tree
Package · 02 / Recommended

Full execution

€2 400/ mo.

Monthly cycle — strategy, execution, reports.

  • Everything from Audit
  • Monthly reports
  • Dedicated strategist
Package · 03 / Scale

Enterprise

€5 000/ mo. start

For large projects — dedicated dev, multi-language, weekly calls.

  • Dedicated dev
  • Multi-language (LV/EN/RU)
  • Weekly standup
§ 06Related services

SEO works best in composition.

3 closely relatedservices
— Service 01Marketing AutomationCRM integration and workflow automation that combines email, SMS and lead scoring in one system.→ Apskatīt— Service 02RemarketingRetargeting ad campaigns that bring back website visitors and increase conversions.→ Apskatīt— Service 03Conversion OptimizationA/B testing and UX improvements that increase conversion rate without additional traffic.→ Apskatīt
§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog
Q · 01How effective is email marketing compared to other channels?+
Email marketing is the most effective digital marketing channel by return on investment: on average, every 1 EUR invested returns 36 EUR. Neither Google Ads nor social media achieve this ratio, because you communicate with people who have already shown interest in your business.
Q · 02Which email platform should I choose?+
Klaviyo is the best choice for e-commerce with deep Shopify integration. ActiveCampaign is best for B2B and service businesses with more complex automation flows. Mailchimp is suitable for small and medium businesses with simpler needs. We help you choose the right one.
Q · 03How much do email marketing services cost?+
Automation setup starts from 2,000 EUR (one-time fee), monthly campaign management from 1,200 EUR per month (4-8 campaigns), and full service (automations + campaigns + strategy) from 2,000 EUR per month. Platform subscription costs are not included.
Q · 04Which automations should I implement first?+
Start with a welcome sequence for new subscribers and abandoned cart reminders (recovers 10-15% of abandoned carts). Then implement the post-purchase sequence and win-back campaigns. Together, these automations can increase revenue by 15-25% without additional ad budget.
Q · 05How to improve email deliverability?+
Deliverability optimization starts with DNS setup: SPF, DKIM and DMARC configuration that authenticates your sending domain. Beyond that, regular list hygiene (cleaning inactive subscribers), gradual volume increases and maintaining consistent sending frequency are essential. We provide a complete deliverability audit and monitoring.
§ 08Contact
We reply within 24h · 30 min free call

Let's start with a conversation.

30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.

Book a callSee pricing