Industry № 02 — B2B

B2B Marketing: How to Generate Leads and Grow Sales

B2B companies with an integrated marketing approach generate 3.5x more leads than those relying on traditional sales methods. The B2B buying process takes 6-12 months and involves multiple decision-makers. Only 5% of B2B leads are ready to buy immediately.

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FOTO · 01Team in Riga / 2025 · project sprint day

Real clients, not fictional case studies →

M·01 / Peak ROAS23×Black Friday 2024 · Shopping campaign

M·02 / Email ROI36×Klaviyo automated flows on average

M·03 / Active clients28Active projects

M·04 / Markets9LV, LT, EE, SE, FI, DK, NO, DE, NL

§ 01Why this industry needs a separate approach

E-commerce is not universal marketing — just smaller.

Manifesto
§ 01.00

↳ Three differences that change everything

The B2B buying process differs from B2C in several ways. The average B2B buyer consumes 13 pieces of content before contacting a vendor, and 6-10 people are involved in the decision. Your marketing must speak to different roles, from technical specialists to financial managers.

LinkedIn is the largest B2B platform in Latvia with 430,000+ users. Organic LinkedIn content reaches 8-12% of the follower base. That is significantly more than on other social networks.

B2B lead generation in Latvia works best when channels complement each other. Organic search (SEO) delivers the highest volume: 40-50% of all B2B leads. Google Ads adds immediate visibility for high-value searches, and LinkedIn provides precise audience targeting.

§ 02Our focus in this industry

Focus disciplines.

6 disciplines
1 system

F · 01

The B2B buyer journey: from awareness to decision

The B2B buying process differs from B2C in several ways. The average B2B buyer consumes 13 pieces of content before contacting a vendor, and 6-10 people are inv

F · 02

LinkedIn and content strategy in B2B marketing

LinkedIn is the largest B2B platform in Latvia with 430,000+ users. Organic LinkedIn content reaches 8-12% of the follower base. That is significantly more than

F · 03

B2B lead generation: channels and tactics

B2B lead generation in Latvia works best when channels complement each other. Organic search (SEO) delivers the highest volume: 40-50% of all B2B leads. Google

F · 04

Account-Based Marketing (ABM) in the Latvian market

Account-Based Marketing is a strategy where marketing and sales jointly focus on pre-selected target companies rather than a broad audience. In Latvia, where th

F · 05

Marketing and sales alignment

In B2B companies, the biggest growth barrier is often misalignment between marketing and sales teams. When both teams work with a unified goal and shared metric

F · 06

Focus 6

Tailored to this industry.

§ 04Tool stack

Platforms we manage every day.

~18 tools
Verified partners

PlatformaLinkedIn Ads

CRMHubSpot

CRMPipedrive

ReklāmaGoogle Ads

Automatiz.n8n / Make

E-pastsMailerLite

AnalītikaGA4

SEOSemrush

§ 05Onboarding rhythm

First five weeks.

5 sprints
5 weeks

— Week 01

Audit and access

Accounts, analytics, technical setup — we check what works and what is misconfigured.

⟶ Audit PDF

— Week 02

Strategy and plan

We configure goals, segments, channel mix and creative approach.

⟶ Roadmap + KPIs

— Week 03

Technical implementation

Server-side events, integrations, dashboards — everything ready for campaigns.

⟶ Stack readiness

— Week 04

Campaign launch

First channel set goes live. Flows and automation active.

⟶ Live status

— Week 05

First report

You have real data, not promises. From here — monthly cycle and continuous testing.

⟶ Review call

§ 06Other industries

We also work beyond this industry.

3 industries
+ we adapt

— Industry 01E-commerce marketingGoogle Shopping, Meta Ads, Klaviyo, ROAS and LTV optimisation.→ Apskatīt — Industry 03Local businessesLocal SEO, GBP, Google Maps ads, review strategy for regions.→ Apskatīt — Industry 04SaaS marketingProduct-led growth, freemium funnel, churn reduction, expansion revenue.→ Apskatīt

§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog

Q · 01How does B2B marketing differ from B2C marketing?+

In B2B marketing, the buying cycle is longer (6-12 months), multiple people are involved in the decision, and content must be educational and data-driven. B2C focuses on emotions and quick conversions. B2B requires long-term relationship building, case studies, industry expertise, and ROI proof.

Q · 02How effective are LinkedIn ads in B2B marketing?+

LinkedIn ads are the best paid channel for B2B in Latvia. CPC is higher (5-8 EUR), but lead quality surpasses other channels. Targeting by job title, industry, and company size delivers 2-3x higher conversion than Facebook ads in the B2B segment.

Q · 03What is the ROI of content marketing for B2B companies?+

Content marketing delivers the highest long-term ROI in B2B. Initial results appear after 3-6 months, but after 12 months, quality content can generate 3-5x more leads than paid advertising at lower cost. On average, B2B companies that regularly publish industry content receive 67% more leads than those that do not.

Q · 04How long is the B2B lead nurturing process?+

The average B2B lead nurturing process takes 3-6 months and includes 7-12 touchpoints. It includes educational emails, case studies, webinar invitations, and personalized offers. An automated nurturing system increases conversion by 50% compared to manual follow-up.

Q · 05How does marketing automation help B2B companies?+

Marketing automation allows B2B companies to scale the lead nurturing process without additional staff. Automated lead scoring identifies the most promising contacts, personalized email sequences maintain communication, and CRM integration provides full visibility into each lead's status. Companies with automation generate on average 451% more qualified leads.

§ 07Contact

We reply within 24h · 30 min free call

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