B2B Marketing: How to Generate Leads and Grow Sales
B2B companies with an integrated marketing approach generate 3.5x more leads than those relying on traditional sales methods. The B2B buying process takes 6-12 months and involves multiple decision-makers. Only 5% of B2B leads are ready to buy immediately.
E-commerce is not universal marketing — just smaller.
The B2B buying process differs from B2C in several ways. The average B2B buyer consumes 13 pieces of content before contacting a vendor, and 6-10 people are involved in the decision. Your marketing must speak to different roles, from technical specialists to financial managers.
LinkedIn is the largest B2B platform in Latvia with 430,000+ users. Organic LinkedIn content reaches 8-12% of the follower base. That is significantly more than on other social networks.
B2B lead generation in Latvia works best when channels complement each other. Organic search (SEO) delivers the highest volume: 40-50% of all B2B leads. Google Ads adds immediate visibility for high-value searches, and LinkedIn provides precise audience targeting.
Focus disciplines.
The B2B buyer journey: from awareness to decision
The B2B buying process differs from B2C in several ways. The average B2B buyer consumes 13 pieces of content before contacting a vendor, and 6-10 people are inv
LinkedIn and content strategy in B2B marketing
LinkedIn is the largest B2B platform in Latvia with 430,000+ users. Organic LinkedIn content reaches 8-12% of the follower base. That is significantly more than
B2B lead generation: channels and tactics
B2B lead generation in Latvia works best when channels complement each other. Organic search (SEO) delivers the highest volume: 40-50% of all B2B leads. Google
Account-Based Marketing (ABM) in the Latvian market
Account-Based Marketing is a strategy where marketing and sales jointly focus on pre-selected target companies rather than a broad audience. In Latvia, where th
Marketing and sales alignment
In B2B companies, the biggest growth barrier is often misalignment between marketing and sales teams. When both teams work with a unified goal and shared metric
Focus 6
Tailored to this industry.
Platforms we manage every day.
First five weeks.
Audit and access
Accounts, analytics, technical setup — we check what works and what is misconfigured.
Strategy and plan
We configure goals, segments, channel mix and creative approach.
Technical implementation
Server-side events, integrations, dashboards — everything ready for campaigns.
Campaign launch
First channel set goes live. Flows and automation active.
First report
You have real data, not promises. From here — monthly cycle and continuous testing.
We also work beyond this industry.
Your business — the next case study?
30-minute call — no slideshow, no jargon. Tell us where you are and where you want to go, and we will tell you if and how we can help.