Marketing Hackers / 2026 edition
No 14 / spring season
Rīga · 56.95°N 24.10°E
Open for inquiries
Service No 08 — CRO

Conversion Optimization: More Customers from the Same Traffic

You're already investing in SEO, ads and content to attract visitors. But how many of them actually become customers? If your conversion rate is 2%, that means 98 out of 100 visitors leave without doing anything. Conversion rate optimization (CRO) reduces this loss by systematically testing and improving every element of your user journey. Marketing Hackers' approach to CRO is based on data and experiments, not subjective opinions about what "looks better."

+340%
Average ROI uplift for clients on mature projects
23×
Peak ROAS e-com Google Shopping BF 2024
10+
Years of experience in digital marketing
↳ Definition § 01.00 / Manifesto
The math is simple. If your website receives 10,000 visitors per month with a 2% conversion rate, you get 200 inquiries. By increasing the conversion rate to 3%, you get 300 inquiries — a 50% increase WITHOUT additional traffic investment. In 2026, CRO means optimizing not just for the human experi
§ 02What the service includes

Nine actions — from audit to architecture.

Monthly cycleSprint planning
D · 01

Why CRO Is the Most Profitable Marketing Investment

The math is simple. If your website receives 10,000 visitors per month with a 2% conversion rate, you get 200 inquiries. By increasing the conversion rate to 3%, you get 300 inquiries — a 50% increase WITHOUT additional

D · 02

Our CRO Services

Conversion Audit · A/B Testing · Landing Page Optimization · Form Optimization · Mobile Experience Optimization

D · 03

CRO Process

Month 1: Audit — full quantitative and qualitative analysis, heuristic evaluation, testing roadmap. Months 2-3: First tests — highest priority A/B tests based on audit recommendations. Quick wins implemented in parallel

D · 04

How Much Does CRO Cost?

Conversion audit — from 1,500 EUR (one-time fee). Monthly CRO program — from 1,500 EUR per month (includes testing, analysis and recommendations). Landing page optimization — from 1,000 EUR per page. CRO is an investmen

D · 05

Start with a Free Express Audit

§ 03Technique inventory

Techniques we use every day.

~40 techniquesUpdated Q2 / 2026
  • Conversion Audit
  • A/B Testing
  • Landing Page Optimization
  • Form Optimization
  • Mobile Experience Optimization
§ 05Engagement levels

Three ways to start.

Monthly formatNo long-term contracts
Package · 01 / Start

Audit + plan

€1 200/ one-time

Initial audit, priority calendar, KPI definition.

  • 40+ page audit
  • 6-month roadmap
  • KPI tree
Package · 03 / Scale

Enterprise

€5 000/ mo. start

For large projects — dedicated dev, multi-language, weekly calls.

  • Dedicated dev
  • Multi-language (LV/EN/RU)
  • Weekly standup
§ 06Related services

SEO works best in composition.

3 closely relatedservices
§ 07Contact
We reply within 24h · 30 min free call

Let's start with a conversation.

30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.

Conversion Rate Optimization (CRO) | More Sales from Existing Traffic — Marketing Hackers