Conversion Audit
Before any optimization, we understand the current situation:
Quantitative analysis — Google Analytics 4 data on user behavior, drop-off points, device differences and conversion paths. Where exactly are visitors "dropping off"?
Qualitative analysis — Hotjar or Microsoft Clarity heatmaps, session recordings and scrollmap data. What are users doing on your page? Where do they click? How far do they scroll?
Heuristic analysis — expert evaluation based on UX best practices, cognitive psychology principles and industry standard benchmarking.
Competitor benchmarking — how does your conversion rate compare to the industry average in Latvia and the Baltics?
A/B Testing
Systematic hypothesis testing with real user data:
We create a testing roadmap — prioritized hypotheses based on audit data. Each test is structured: hypothesis, variant, measurement, conclusion. We test only one variable at a time so results are statistically reliable. Tests run until statistical significance is reached (typically 95% confidence level).
Examples of what we test: CTA button text and colors, headline variants, form length and field count, social proof placement, price display format, page layout and information hierarchy.
Landing Page Optimization
Ad campaign landing pages — pages where your Google Ads or Meta Ads direct traffic — are a CRO priority:
Message consistency — ad text and landing page content are aligned. If the ad promises a "free consultation," the first visible section of the landing page is about the free consultation. Trust signals — customer reviews, certifications, numbers, media mentions. Everything that reduces purchase doubt. Simplified navigation — the landing page has one goal. We remove everything that distracts from the main CTA. Speed — every second counts. Landing page load time under 2 seconds.
Form Optimization
Application and contact forms are often the biggest conversion obstacle:
Field count reduction — every additional field reduces the probability of completion. We test the minimum number of fields that still ensures quality inquiries. Multi-step forms — longer forms split into logical steps with a progress indicator. Microcopy — explanatory text next to fields that answers user questions and reduces uncertainty.
Mobile Experience Optimization
More than 70% of Latvia's internet traffic comes from mobile devices, yet mobile conversion rates are often 2-3x lower than desktop. We focus on:
Touch target size — buttons and links that are large enough for comfortable tapping. Scrolling experience — information accessible in a natural scrolling flow without the need to search. Click-to-call and click-to-message — simplified contact methods on mobile. Mobile form experience — forms that account for mobile input specifics (correct keyboard types, autofill support).
