Marketing Hackers / 2026 edition
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Marketing Hackers/Services/Conversion Optimization: More Customers from the Same TrafficLasāmais laiks · 6 min
Service No 08 — CRO

Conversion Optimization: More Customers from the Same Traffic

You're already investing in SEO, ads and content to attract visitors. But how many of them actually become customers? If your conversion rate is 2%, that means 98 out of 100 visitors leave without doing anything. Conversion rate optimization (CRO) reduces this loss by systematically testing and improving every element of your user journey. Marketing Hackers' approach to CRO is based on data and experiments, not subjective opinions about what "looks better."

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+340%
Average ROI uplift for clients on mature projects
23×
Peak ROAS e-com Google Shopping BF 2024
10+
Years of experience in digital marketing
↳ Definition § 01.00 / Manifesto
The math is simple. If your website receives 10,000 visitors per month with a 2% conversion rate, you get 200 inquiries. By increasing the conversion rate to 3%, you get 300 inquiries — a 50% increase WITHOUT additional traffic investment. In 2026, CRO means optimizing not just for the human experience. With the growth of agentic commerce, your website also needs to be optimized for AI agents.
§ 02What the service includes

Nine actions — from audit to architecture.

Monthly cycleSprint planning
D · 01

Our CRO Services

Conversion Audit · A/B Testing · Landing Page Optimization · Form Optimization · Mobile Experience Optimization

D · 02

CRO Process

Month 1: Audit — full quantitative and qualitative analysis, heuristic evaluation, testing roadmap. Months 2-3: First tests — highest priority A/B tests based on audit recommendations. Quick wins implemented in parallel.

D · 03

How Much Does CRO Cost?

Conversion audit — from 1,500 EUR (one-time fee). Monthly CRO program — from 1,500 EUR per month (includes testing, analysis and recommendations). Landing page optimization — from 1,000 EUR per page. CRO is an investment that pays off quickly.

D · 04

Start with a Free Express Audit

§ 03Technique inventory

Techniques we use every day.

~40 techniquesUpdated Q2 / 2026
  • Conversion Audit
  • A/B Testing
  • Landing Page Optimization
  • Form Optimization
  • Mobile Experience Optimization
§ 05Engagement levels

Three ways to start.

Monthly formatNo long-term contracts
Package · 01 / Start

Audit + plan

€1 200/ one-time

Initial audit, priority calendar, KPI definition.

  • 40+ page audit
  • 6-month roadmap
  • KPI tree
Package · 02 / Recommended

Full execution

€2 400/ mo.

Monthly cycle — strategy, execution, reports.

  • Everything from Audit
  • Monthly reports
  • Dedicated strategist
Package · 03 / Scale

Enterprise

€5 000/ mo. start

For large projects — dedicated dev, multi-language, weekly calls.

  • Dedicated dev
  • Multi-language (LV/EN/RU)
  • Weekly standup
§ 06Related services

SEO works best in composition.

3 closely relatedservices
— Service 01Analytics SetupGA4 configuration and conversion tracking that provides accurate data for CRO decisions.→ Apskatīt— Service 02Website DevelopmentWebsite development focused on user experience and conversion optimization.→ Apskatīt— Service 03Google AdsGoogle Ads search and display ad campaigns with conversion optimization.→ Apskatīt
§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog
Q · 01What is conversion optimization and why is it important?+
Conversion rate optimization (CRO) is a discipline that increases the percentage of visitors who perform the desired action (purchase, sign-up). If your conversion rate is 2% and you increase it to 3%, that's a 50% increase in inquiries WITHOUT additional traffic investment.
Q · 02How quickly does CRO start delivering results?+
The first month is dedicated to audit and data analysis. In months 2-3, the first A/B tests begin and quick wins are implemented. From month 4 onward, a continuous optimization program runs with measurable conversion rate improvements.
Q · 03How much does conversion optimization cost?+
Conversion audit starts from 1,500 EUR (one-time fee), monthly CRO program from 1,500 EUR per month (includes testing, analysis and recommendations), and landing page optimization from 1,000 EUR per page. Even a small conversion rate increase can generate significant additional revenue.
Q · 04Is CRO needed if I already have good traffic?+
Especially then! The more traffic you have, the greater the impact of even a small conversion rate improvement. For example, 10,000 visitors per month with a 2% conversion rate gives 200 inquiries. Increasing to 3% — that's 300 inquiries, 100 additional customers without additional ad budget.
Q · 05Which elements have the biggest impact on conversion rate?+
The biggest impact usually comes from CTA button text and placement, headline clarity, form length (fewer fields = higher conversion), social proof (reviews, numbers) and page load speed. Mobile experience is also important: in Latvia, more than 70% of traffic comes from mobile devices, but mobile conversion rates are often 2-3x lower.
§ 08Contact
We reply within 24h · 30 min free call

Let's start with a conversation.

30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.

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