Question 1

What is Google Shopping and how does it differ from regular Google ads?

Accepted Answer

Google Shopping is a product ad format that displays your products with an image, price and store name directly in search results. Unlike text ads, Shopping ads attract visually and filter out uninterested users before the click. The average conversion rate for Shopping ads is 1.9%, which is higher than for text ads (1.2%).

Question 2

What is Google Merchant Center and why is it needed?

Accepted Answer

Google Merchant Center is a free platform where you upload your product catalogue (feed) so that products can appear in Google Shopping ads. Without a Merchant Center account, Shopping campaigns are not possible. We help set up the account, connect it to your e-commerce system and ensure product data meets Google's requirements.

Question 3

How do you optimise the product feed for better results?

Accepted Answer

Product feed optimisation involves precise titles with keywords, detailed descriptions, correct categories, high-quality images and up-to-date prices. A well-optimised feed can reduce CPC by 20-30% and increase ad impressions. We regularly audit and improve feed quality.

Question 4

How much does Google Shopping advertising cost in Latvia?

Accepted Answer

Merchant Center setup and feed preparation costs 800 EUR one-time. Campaign management starts from 1,500 EUR per month. Ad budget is typically 500-5,000 EUR per month depending on product count and niche competition. The average CPC in Latvia is 0.15-0.50 EUR.

Question 5

What is a good ROAS for Google Shopping campaigns?

Accepted Answer

A good ROAS for Google Shopping campaigns in Latvia is 4:1 to 8:1, meaning for every euro spent on ads you earn 4-8 EUR in revenue. For new campaigns, ROAS in the first month is typically 2:1-3:1, but after 2-3 months of optimisation it can reach 5:1 or more.

Question 6

Does Google Shopping work for small online stores with a limited product range?

Accepted Answer

Yes, Google Shopping works well for small online stores with 50-200 products. A smaller catalogue allows more precise optimisation of each product and better budget control. It is important to ensure competitive pricing and good product feed quality. The minimum recommended budget in such cases is 300-500 EUR per month.

Question 7

What is Performance Max and how does it relate to Google Shopping?

Accepted Answer

Performance Max is a Google AI-driven campaign format that automatically distributes your product ads across all Google channels — Search, Shopping, Display, YouTube and Gmail. It can deliver 2-3 times better ROAS than traditional Shopping campaigns because it uses machine learning for real-time optimisation.

Google Shopping: Product Ads That Sell

Why Does Google Shopping Work?

With Images and Prices, Not Just Text

High ROAS

Google Shopping Setup

Google Merchant Center

Product Feed Optimisation

Performance Max Campaigns

How Much Does Google Shopping Cost?

Start with a Free Audit

Frequently asked questions

Related services

Online Store Development

Remarketing

Facebook & Instagram Ads

Conversion Optimisation

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