Google Shopping: Product Ads That Sell

Google Shopping is a product ad format that displays your products with an image, price and store name directly in search results. Unlike text ads, Shopping ads attract visually and filter out uninterested users before the click. The average conversion rate for Shopping ads is 1.9%, which is higher than for text ads (1.2%).

Google Merchant Center is a free platform where you upload your product catalogue (feed) so that products can appear in Google Shopping ads. Without a Merchant Center account, Shopping campaigns are not possible. We help set up the account, connect it to your e-commerce system and ensure product data meets Google's requirements.

Product feed optimisation involves precise titles with keywords, detailed descriptions, correct categories, high-quality images and up-to-date prices. A well-optimised feed can reduce CPC by 20-30% and increase ad impressions. We regularly audit and improve feed quality.

Merchant Center setup and feed preparation costs 800 EUR one-time. Campaign management starts from 1,500 EUR per month. Ad budget is typically 500-5,000 EUR per month depending on product count and niche competition. The average CPC in Latvia is 0.15-0.50 EUR.

A good ROAS for Google Shopping campaigns in Latvia is 4:1 to 8:1, meaning for every euro spent on ads you earn 4-8 EUR in revenue. For new campaigns, ROAS in the first month is typically 2:1-3:1, but after 2-3 months of optimisation it can reach 5:1 or more.

Yes, Google Shopping works well for small online stores with 50-200 products. A smaller catalogue allows more precise optimisation of each product and better budget control. It is important to ensure competitive pricing and good product feed quality. The minimum recommended budget in such cases is 300-500 EUR per month.

Performance Max is a Google AI-driven campaign format that automatically distributes your product ads across all Google channels — Search, Shopping, Display, YouTube and Gmail. It can deliver 2-3 times better ROAS than traditional Shopping campaigns because it uses machine learning for real-time optimisation.