TikTok Ads: Reaching the Audience That Has Left Facebook
TikTok is not a "teen platform". In 2026, it is a full-fledged marketing channel with an audience aged 18 to 45. In Latvia, the number of active TikTok users continues to grow, and for many business segments it is the most effective platform for reaching an audience that is no longer active on traditional channels. Marketing Hackers creates TikTok ad campaigns that look like organic content, not advertising. That is exactly the kind of content that achieves the best results in the TikTok algorithm.
Nine actions — from audit to architecture.
Why TikTok Ads Work in 2026
Lower CPM than Meta. In the Latvian market, TikTok ad costs remain lower than Facebook and Instagram because competition is smaller. That means broader reach for a smaller budget. High engagement. TikTok users spend an
Our TikTok Ads Services
Video Creative Production · Campaign Management · TikTok Shop Setup · Influencer Collaborations
Optimisation Approach
TikTok ad optimisation requires a higher iteration speed than other platforms: Creative rotation every 7-10 days. TikTok audiences quickly "tire of" content. We ensure a constant flow of new creatives. Hook testing: dif
Who Is TikTok Advertising Right For?
TikTok advertising delivers the best results in these segments: E-commerce and D2C brands — products that can be visually demonstrated. Beauty, fashion, food, home goods. Service businesses with a visual component — res
Pricing
Campaign management — from 1,500 EUR per month. Video creative production — from 500 EUR per video. Minimum recommended ad budget — from 500 EUR per month.
Techniques we use every day.
- Video Creative Production
- Campaign Management
- TikTok Shop Setup
- Influencer Collaborations
Three ways to start.
Audit + plan
Initial audit, priority calendar, KPI definition.
- 40+ page audit
- 6-month roadmap
- KPI tree
Full execution
Monthly cycle — strategy, execution, reports.
- Everything from Audit
- Monthly reports
- Dedicated strategist
Enterprise
For large projects — dedicated dev, multi-language, weekly calls.
- Dedicated dev
- Multi-language (LV/EN/RU)
- Weekly standup
SEO works best in composition.
Let's start with a conversation.
30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.