Marketing Hackers / 2026 edition
No 042 / summer season
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Marketing Hackers/Services/TikTok Ads: Reaching the Audience That Has Left FacebookLasāmais laiks · 6 min
Service No 03 — TikTok ads

TikTok Ads: Reaching the Audience That Has Left Facebook

TikTok is not a "teen platform". In 2026, it is a full-fledged marketing channel with an audience aged 18 to 45. In Latvia, the number of active TikTok users continues to grow, and for many business segments it is the most effective platform for reaching an audience that is no longer active on traditional channels. Marketing Hackers creates TikTok ad campaigns that look like organic content, not advertising. That is exactly the kind of content that achieves the best results in the TikTok algorithm.

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+340%
Average ROI uplift for clients on mature projects
23×
Peak ROAS e-com Google Shopping BF 2024
10+
Years of experience in digital marketing
↳ Definition § 01.00 / Manifesto
Lower CPM than Meta. In the Latvian market, TikTok ad costs remain lower than Facebook and Instagram because competition is smaller. That means broader reach for a smaller budget. High engagement. TikTok users spend an average of 95 minutes per day on the platform. The algorithm is designed to maximise time in the app, and quality content reaches the audience more organically than on other platforms.
§ 02What the service includes

Nine actions — from audit to architecture.

Monthly cycleSprint planning
D · 01

Our TikTok Ads Services

Video Creative Production · Campaign Management · TikTok Shop Setup · Influencer Collaborations

D · 02

Optimisation Approach

TikTok ad optimisation requires a higher iteration speed than other platforms: Creative rotation every 7-10 days. TikTok audiences quickly "tire of" content. We ensure a constant flow of new creatives. Hook testing: different video openings with the same core content. Data analysis after the first 48 hours.

D · 03

Who Is TikTok Advertising Right For?

TikTok advertising delivers the best results in these segments: E-commerce and D2C brands — products that can be visually demonstrated. Beauty, fashion, food, home goods. Service businesses with a visual component — restaurants, hotels, fitness, education.

D · 04

Pricing

Campaign management — from 1,500 EUR per month. Video creative production — from 500 EUR per video. Minimum recommended ad budget — from 500 EUR per month.

§ 03Technique inventory

Techniques we use every day.

~40 techniquesUpdated Q2 / 2026
  • Video Creative Production
  • Campaign Management
  • TikTok Shop Setup
  • Influencer Collaborations
§ 05Engagement levels

Three ways to start.

Monthly formatNo long-term contracts
Package · 01 / Start

Audit + plan

€1 200/ one-time

Initial audit, priority calendar, KPI definition.

  • 40+ page audit
  • 6-month roadmap
  • KPI tree
Package · 02 / Recommended

Full execution

€2 400/ mo.

Monthly cycle — strategy, execution, reports.

  • Everything from Audit
  • Monthly reports
  • Dedicated strategist
Package · 03 / Scale

Enterprise

€5 000/ mo. start

For large projects — dedicated dev, multi-language, weekly calls.

  • Dedicated dev
  • Multi-language (LV/EN/RU)
  • Weekly standup
§ 06Related services

SEO works best in composition.

3 closely relatedservices
— Service 01Facebook & Instagram AdsAd campaigns on Meta platforms with precise audience targeting and remarketing.→ Apskatīt— Service 02YouTube AdsVideo ad campaigns on YouTube with broad reach and detailed analytics.→ Apskatīt— Service 03Google AdsGoogle Ads search and display campaigns with conversion optimisation.→ Apskatīt
§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog
Q · 01Is TikTok advertising suitable for my business?+
TikTok advertising delivers the best results for e-commerce and D2C brands (beauty, fashion, food, home goods), service businesses with a visual component (restaurants, hotels, fitness) and local businesses. We will assess your business fit in a free consultation.
Q · 02How much does TikTok advertising cost in Latvia?+
Campaign management starts from 1,500 EUR per month, video creative production from 500 EUR per video. The minimum recommended ad budget is 500 EUR per month. In the Latvian market, TikTok CPM remains lower than Meta, meaning broader reach for a smaller budget.
Q · 03How often should TikTok ad content be refreshed?+
TikTok audiences quickly tire of content, so creative rotation every 7-10 days is optimal. We ensure a constant flow of new creatives and test multiple hook variants for each ad to maintain high effectiveness.
Q · 04What is TikTok Shop and does it work in Latvia?+
TikTok Shop is the platform's built-in commerce system that allows users to purchase products without leaving the app. In 2026, it is available in the Latvian market as well. We help set up the product catalogue, live shopping capabilities and affiliate programmes for content creators.
Q · 05How does the TikTok algorithm affect ad effectiveness?+
The TikTok algorithm evaluates an ad's potential within the first 48 hours after publication. Content that looks like an organic post achieves significantly better results than traditional advertising. That is why we create UGC-style videos with hook-optimised openings that increase watch time and engagement.
§ 08Contact
We reply within 24h · 30 min free call

Let's start with a conversation.

30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.

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