TikTok Ads: Reaching the Audience That Has Left Facebook

Lower CPM than Meta. In the Latvian market, TikTok ad costs remain lower than Facebook and Instagram because competition is smaller. That means broader reach for a smaller budget. High engagement. TikTok users spend an average of 95 minutes per day on the platform. The algorithm is designed to maximise time in the app, and quality content reaches the audience more organically than on other platforms. TikTok Shop integration. In 2026, TikTok is also a sales channel. Products can be purchased without leaving the app: live shopping, product showcases and in-feed shoppable video. Search behaviour. An increasing number of users (especially Gen Z) use TikTok as a search engine. "TikTok SEO" is a real discipline, and content optimised for search can generate traffic for months after publication.

TikTok ad optimisation requires a higher iteration speed than other platforms: Creative rotation every 7-10 days. TikTok audiences quickly "tire of" content. We ensure a constant flow of new creatives. Hook testing: different video openings with the same core content. Data analysis after the first 48 hours. The TikTok algorithm quickly determines an ad's potential, and fast reaction to data is mandatory. Audience expansion. TikTok AI performs better with broader target audiences. We start narrow and expand when the data supports it.

TikTok advertising delivers the best results in these segments: E-commerce and D2C brands — products that can be visually demonstrated. Beauty, fashion, food, home goods. Service businesses with a visual component — restaurants, hotels, fitness, education. B2B with a personal brand focus — expert content that builds trust and demand over the long term. Local businesses — geographically targeted ads with local content.

Campaign management — from 1,500 EUR per month. Video creative production — from 500 EUR per video. Minimum recommended ad budget — from 500 EUR per month.