01
Why Links Still Matter
PageRank remains one of the top ranking factors (alongside content and user experience). In 2026, AI search engines also consider what sources are mentioned and how trustworthy they are.
A link from a relevant, authoritative website is worth more than a hundred links from random sites. A client with 50 quality links from Latvian industry portals typically ranks higher than one who bought 1,000 black-hat links.
