Marketing Automation: Workflows That Work 24/7
Marketing automation is programming workflows that operate without manual involvement. Businesses with proper automation reduce operational costs by 40-50% and increase conversions by 25-35%.
Nine actions — from audit to architecture.
How Does Marketing Automation Work?
A simplified example: a customer visits your site and fills out a form. The automation registers them in the CRM, starts an email sequence, sends an SMS notification to the sales team and classifies lead quality. If the
CRM Systems: HubSpot and Pipedrive
HubSpot · Pipedrive
Lead Scoring and Workflows
Lead scoring is a points system that determines whether a lead is 'hot' (ready for sales) or 'warm.' For example: visited the site 3 times (+10 points), opened an email (+5), clicked on pricing (+20). When the score reac
How Much Does Marketing Automation Cost?
CRM plan: HubSpot or Pipedrive from 45 EUR/month. Setup: from 3,000 EUR (workflow design + integration). Monthly management: 1,500 EUR/month. Integrations: 500-1,000 EUR each. On average, a business invests 5,000-8,000
Get Started with Automation
If your sales team spends 2 hours a day on manual emails, that's 40 hours a month — the equivalent of a full employee's cost. Automation pays for itself within 2-3 months.
Techniques we use every day.
- HubSpot
- Pipedrive
Three ways to start.
Audit + plan
Initial audit, priority calendar, KPI definition.
- 40+ page audit
- 6-month roadmap
- KPI tree
Full execution
Monthly cycle — strategy, execution, reports.
- Everything from Audit
- Monthly reports
- Dedicated strategist
Enterprise
For large projects — dedicated dev, multi-language, weekly calls.
- Dedicated dev
- Multi-language (LV/EN/RU)
- Weekly standup
SEO works best in composition.
Let's start with a conversation.
30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.