Marketing Hackers / 2026 edition
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Marketing Hackers/Services/Marketing Automation: Workflows That Work 24/7Lasāmais laiks · 6 min
Service No 09 — Marketing automation

Marketing Automation: Workflows That Work 24/7

Marketing automation is programming workflows that operate without manual involvement. Businesses with proper automation reduce operational costs by 40-50% and increase conversions by 25-35%.

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+340%
Average ROI uplift for clients on mature projects
23×
Peak ROAS e-com Google Shopping BF 2024
10+
Years of experience in digital marketing
↳ Definition § 01.00 / Manifesto
A simplified example: a customer visits your site and fills out a form. The automation registers them in the CRM, starts an email sequence, sends an SMS notification to the sales team and classifies lead quality. If the customer opens and clicks a link, the 'interested' marker is automatically updated.
§ 02What the service includes

Nine actions — from audit to architecture.

Monthly cycleSprint planning
D · 01

CRM Systems: HubSpot and Pipedrive

HubSpot · Pipedrive

D · 02

Lead Scoring and Workflows

Lead scoring is a points system that determines whether a lead is 'hot' (ready for sales) or 'warm.' For example: visited the site 3 times (+10 points), opened an email (+5), clicked on pricing (+20). When the score reaches 80 points, the sales team receives a notification.

D · 03

How Much Does Marketing Automation Cost?

CRM plan: HubSpot or Pipedrive from 45 EUR/month. Setup: from 3,000 EUR (workflow design + integration). Monthly management: 1,500 EUR/month. Integrations: 500-1,000 EUR each. On average, a business invests 5,000-8,000 EUR in setup, then 1,500 EUR/month.

D · 04

Get Started with Automation

If your sales team spends 2 hours a day on manual emails, that's 40 hours a month — the equivalent of a full employee's cost. Automation pays for itself within 2-3 months.

§ 03Technique inventory

Techniques we use every day.

~40 techniquesUpdated Q2 / 2026
  • HubSpot
  • Pipedrive
§ 05Engagement levels

Three ways to start.

Monthly formatNo long-term contracts
Package · 01 / Start

Audit + plan

€1 200/ one-time

Initial audit, priority calendar, KPI definition.

  • 40+ page audit
  • 6-month roadmap
  • KPI tree
Package · 02 / Recommended

Full execution

€2 400/ mo.

Monthly cycle — strategy, execution, reports.

  • Everything from Audit
  • Monthly reports
  • Dedicated strategist
Package · 03 / Scale

Enterprise

€5 000/ mo. start

For large projects — dedicated dev, multi-language, weekly calls.

  • Dedicated dev
  • Multi-language (LV/EN/RU)
  • Weekly standup
§ 06Related services

SEO works best in composition.

3 closely relatedservices
— Service 01Email MarketingEmail campaign strategy and automation with the highest ROI in digital marketing.→ Apskatīt— Service 02AI MarketingAI-driven marketing strategies and tool implementation.→ Apskatīt— Service 03Conversion OptimizationA/B testing and UX improvements that increase conversion rate without additional traffic.→ Apskatīt
§ 07Frequently asked questions

What clients ask most often.

Straight answers,no marketing fog
Q · 01How long does automation setup take?+
Average setup takes 3-4 weeks, including planning, CRM configuration, workflow development and testing. More complex projects with multiple integrations can take up to 6 weeks.
Q · 02Is programming experience required?+
No. We configure everything and train your team. HubSpot and Pipedrive are built for non-programmers. Intuitive workflow builders with visual editors let you manage automations without technical knowledge.
Q · 03How much does marketing automation cost?+
CRM plan starts from 45 EUR/month, setup from 3,000 EUR (one-time fee for workflow design and integration), and monthly management from 1,500 EUR/month. On average, a business invests 5,000-8,000 EUR in setup, then 1,500 EUR/month.
Q · 04How to choose between HubSpot and Pipedrive?+
HubSpot is the best choice if you need a built-in email platform, more complex workflows and a broad integration ecosystem (500+ integrations). Pipedrive is ideal if you focus on sales and simplicity — it's more intuitive and costs less. We help evaluate your needs in a free consultation.
Q · 05What are the most popular automations businesses implement first?+
The most popular are: lead scoring (automatic qualification of potential customers by behavior), welcome sequence (5 emails over 14 days for new contacts), sales notifications (automatic alerts to the team when a customer reaches a certain engagement level) and post-purchase flows. Together, these can increase sales efficiency by 25-35%.
§ 08Contact
We reply within 24h · 30 min free call

Let's start with a conversation.

30-minute call — no slideshow, no "ecosystem" jargon. Tell us where you are and where you want to be.

Book a callSee pricing