Marketing Automation: Workflows That Work 24/7

A simplified example: a customer visits your site and fills out a form. The automation registers them in the CRM, starts an email sequence, sends an SMS notification to the sales team and classifies lead quality. If the customer opens and clicks a link, the 'interested' marker is automatically updated.

Lead scoring is a points system that determines whether a lead is 'hot' (ready for sales) or 'warm.' For example: visited the site 3 times (+10 points), opened an email (+5), clicked on pricing (+20). When the score reaches 80 points, the sales team receives a notification. Workflow examples: nurture sequence (5 emails over 14 days), post-purchase sequence (thank you, review, upsell), webinar sequence (confirmation, link, resources).

CRM plan: HubSpot or Pipedrive from 45 EUR/month. Setup: from 3,000 EUR (workflow design + integration). Monthly management: 1,500 EUR/month. Integrations: 500-1,000 EUR each. On average, a business invests 5,000-8,000 EUR in setup, then 1,500 EUR/month.

If your sales team spends 2 hours a day on manual emails, that's 40 hours a month — the equivalent of a full employee's cost. Automation pays for itself within 2-3 months.