Local SEO in Latvia is a peculiar market. Competition in many niches is low, but Google Business Profile (GBP) quality is often so poor that even minimal optimisation can dramatically improve visibility.
This article walks through a complete GBP audit — from checking NAP (Name, Address, Phone) consistency to category selection, photo strategy, and using the Q&A section. We also discuss citations — which Latvian directories actually influence local rankings and which ones are a waste of time.
Reviews matter both for rankings and for trust. But managing them is an art. We show how to respond to negative reviews in a way that doesn't make the situation worse — and what response pattern actually works in the Latvian context.
Full article coming soon.