Klaviyo is a powerful tool, but most e-commerce stores use only a fraction of its potential. The six flows we cover in this article form a solid foundation — and together they typically generate 35–45% of all email channel revenue.
The welcome series sets the foundation. Cart recovery and browse abandonment recapture money that would otherwise be lost. The post-purchase flow builds loyalty and drives repeat purchases. Win-back retains customers who have started to drift away. The VIP flow increases AOV and purchase frequency among your best customer segment.
On "birthday" — theoretically appealing, but in practice conversion is low unless you have very strong personalisation and a generous discount. We explain when it makes sense to implement it and when it's better to focus on other segments first.
Full article coming soon.