Peak season requires starting earlier than you think. For our Shopify store clients, the 90-day BF plan starts at the beginning of August — not in November.
This article walks through a complete 14-sprint calendar: when and how to run creative testing, when to shift budget allocation between Google Shopping and Meta Advantage+, and how not to damage your post-purchase flow with an overly aggressive remarketing window.
Each sprint has a concrete task — whether that's preparing a creative batch, reviewing email flows, or cleaning the product feed before activating Shopping campaigns. We have tested this system with at least eight Shopify clients over the past three years, and it works precisely because every part is tied to a specific date and a named owner.
Full article coming soon.